According to Euromonitor data, the number of rabbit-specific product SKUs in European market increased by 12% from 2022 to 2024. Sales of parrot enrichment toys and interactive foraging supplies keep rising. Traditional simple cages are gradually replaced by modular open living spaces.
More and more pet owners abandon small enclosed cages and build “Rabbitat” and open activity zones for parrots. International pet brands Ferplast and Trixie keep launching connectable cages, wooden chew toys and puzzle foraging toys.
Pet care research proves rabbits and parrots easily suffer anxiety. Sufficient enrichment toys help reduce stress behaviors including cage biting and self-mutilation. Market feedback shows multi-functional supplies with attractive appearance and practical functions are more popular among young overseas consumers, which is a key track for small pet supply brands.
