Cross-border e-commerce reports indicate Southeast Asia is a new blue ocean for global small pet consumption. Driven by TikTok, raising hamsters, budgies and pet rabbits becomes popular in tropical countries including Malaysia, Thailand and Indonesia.
Regional consumption features are obvious: pet owners in tropical regions prefer moisture-proof bedding and low-mold dried snacks. Online inquiries of parrot interactive toys and hamster landscaping supplies increase by 28% year-on-year.
Compared with European and American markets, Southeast Asia has huge demand for cost-effective products, while demand for premium natural snacks rises year by year. Industry insiders analyze that the local small pet supply chain in Southeast Asia is incomplete and highly relies on imported snacks and cages from China. It is a key target market for Chinese small pet brands to develop independent websites and cross-border platforms. Brands can optimize anti-mold formulas of snacks and moisture resistance of bedding to adapt tropical climate.
